Challenge / Role

Campaign Ideation | Layout & Design

Until Your World Accepts Bitcoin is a campaign SALT ran to gain brand recognition. While crypto lovers are passionate about this new currency, the world is slower to adopt the phenomenon. The campaign was intended to show that you can still get cash with your crypto, until the world accepts Bitcoin as a part of your everyday lifestyle. Through close collaboration with marketing and copywriters, we came up with a global ad campaign. I turned each idea into a reality, leading the design and execution for the entire campaign. The mediums range from billboards, online ads to social media; each memorable and targeting a variety of potential clients.

Paid Media

I worked closely with the social media manager to lead the paid social media strategy for the campaign aimed at driving conversions and increasing engagement. Together, we focused on carefully targeting the right audience and optimizing ad creatives to capture attention and encourage signups. I continuously monitored performance, leveraging A/B testing and data-driven insights to refine our approach and maximize results. This collaboration allowed us to adjust in real-time, ensuring the campaign resonated with users, generated strong conversion rates, and fostered meaningful engagement across platforms.